🎶 "Family Business" by Lawrence – A Startup Anthem 🎶

Every great startup pivot needs the perfect soundtrack, and Family Business by Lawrence delivers the energy, drive, and ambition that fuels Trivago’s revival. Just like this intern-led turnaround, the song is all about building something from within, adapting, and making bold moves.

Hit play, feel the momentum, and let's go!

🎶🦄💼💻💡📊 "Family Business" by Lawrence

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Trivago’s journey from crisis mode to comeback is nothing short of remarkable.

Once a billion-dollar travel search powerhouse, the company faced near collapse during the pandemic.

But instead of looking outward for solutions, CEO Johannes Thomas turned to Trivago’s own talent—a group of former interns who had climbed the ranks.

Among them was Jasmine Ezz, now Chief Marketing Officer (CMO), alongside CFO Wolf Schmuhl.

Their deep understanding of Trivago’s culture and operations became the key to recovery.

📉 From Billion-Dollar Forecast to Survival Mode

At its peak, Trivago was dominating travel search, projecting $1 billion in revenue. But when the pandemic hit, global travel came to a halt, and Trivago’s forecast plummeted to nearly zero. The company had to reinvent itself or risk fading into obscurity.

🔄 The Intern-Led Turnaround

Instead of hiring external consultants, Trivago trusted its own people—former interns who had risen through the ranks and understood the company inside out. Jasmine Ezz, known for her bold marketing strategies, led the charge alongside CFO Wolf Schmuhl.

Their approach? Rebuild trust, innovate, and reconnect with travelers.

🚀 Jasmine Ezz’s Strategy: Rebuilding Trust & Innovation

Ezz played a pivotal role in reshaping Trivago’s marketing and brand strategy. With travel rebounding, she focused on reconnecting with younger travelers, leveraging Gen Z’s spending habits—the only demographic that increased travel spending between 2023 and 2024.

Her team introduced AI-driven personalization, budget-friendly travel options, and user-generated recommendations, making Trivago the go-to hub for modern travelers.

📈 The Comeback Numbers

Trivago’s 2024 revenue was still half of its 2019 peak, but Q1 2025 saw a 22% increase, reaching €124 million. The intern-led leadership proved that deep company knowledge and fresh perspectives could drive real results.

🔮 What’s Next for Trivago?

With Jasmine Ezz and her team at the helm, Trivago is doubling down on tech innovation, user engagement, and affordable travel solutions. The company’s turnaround story is a testament to the power of internal talent—and how former interns can become industry leaders.

✈️ Trivago’s Revival: A Lesson in Leadership

The Trivago turnaround isn’t just about numbers—it’s about vision, resilience, and the power of homegrown talent. Jasmine Ezz and her team have proven that sometimes, the best solutions come from within.

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🚀 #TrivagoComeback 💼 #StartupSuccess 🎯 #InternsToExecs 🛫 #TravelTechInnovation 📈 #BusinessPivot💡