@castaingpereetfils De la charcuterie et un petit passage à la radio @RTL2 🥓☀️ Vendredi dernier, mon père et moi avons eu la chance d’être invités au Double Expresso de RTL2, sur la plage d’Arcachon 🏖️☕️ L’occasion de faire un bel apéro à base de : rosette, chorizo, jambon blanc truffé, serrano, grenier médocain et rillettes de poulet rôti maison 🍖🍽️ C’était une chance énorme de pouvoir faire découvrir notre viande et notre histoire à toute la France 🇫🇷🥩 Merci encore à @Greg Ascher et à toute l’équipe du Double Expresso pour leur invitation et leur accueil 🙏🏻🔥 #artisanboucher #boucherie #charcuterie #aperoentreamis #viande #boeuf #jambon #saucisson #chorizo #serrano #rillette #rtl2 #gregoryascher #emissiontv #emissionradio #savoirfaire #bonvivant #artisanatfrançais #pereetfils #chezcastaing ♬ Groovy hammond - Royaltyfreemusicforvideos

🎶 Soundtrack of the Story: Gamins des sables by Jérémy Frérot

Just like the Castaings’ journey, Gamins des sables is a tribute to roots, simplicity, and the quiet strength of everyday life. The song evokes the feeling of growing up by the sea, shaped by wind, time, and tradition—much like Benjamin, filming his father in their Arcachon butcher shop. It’s a melody of memory, of passing things down, of finding beauty in what’s always been there.

As the cleaver hits the block and the camera rolls, Frérot’s lyrics echo in the background: "On était gamins des sables, sculptés par les vagues..." A perfect soundtrack to a story where legacy isn’t just preserved—it’s lived, shared, and sung.

🎶 🇫🇷👨‍👦❤️📸🏠🧬🥩📱🫶🌊⛵🌞 🔊 Gamins des sables by Jérémy Frérot

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From Cleaver to Camera: How a Butcher’s Craft Became France’s Most Unexpected Viral Hit.

In a seaside town known for oysters and sunsets, one butcher’s block is now the stage for a digital renaissance. The Castaing family didn’t set out to become influencers—but with a dash of tradition, a sprinkle of humor, and a whole lot of heart, they’ve carved out a space where craftsmanship meets content creation. This is the story of how a father’s legacy and a son’s vision turned meat into media magic.

🧤 Craftsmanship Meets the Algorithm

In Arcachon, a humble butcher shop is slicing through the noise of social media. Cédric Castaing, a third-generation butcher, never imagined his daily routine would captivate millions. But his son Benjamin had a different vision—he swapped cleavers for a camera, filming his father’s craft with warmth and wit. The result? Over 650,000 followers across TikTok and Instagram, and a wave of admiration for the art of butchery.

📹 Dad in the Spotlight, Son Behind the Lens

It all started with a simple clip: Cédric preparing two hamburger patties. Benjamin captured not just the technique, but the charisma, humor, and father-son chemistry. What began as a casual post turned into a viral sensation. Today, Cédric—once a man with “just 200 Facebook friends”—is a digital icon, starring in sketches and slice-of-life moments that resonate far beyond Arcachon.

🥩 Meat, Meaning & New Aspirations

Beyond the buzz, the impact is tangible. Young people are rediscovering the butcher’s trade, inspired by Cédric’s passion and Benjamin’s storytelling. Visitors flock to the shop not just for meat, but for mentorship, selfies, and a glimpse of a profession reborn. The duo’s content is sparking real interest in a career once seen as old-fashioned.

📦 From Local Cuts to National Cravings

The Castaings didn’t stop at content—they launched an online store. Orders now come from Belgium, Germany, even Canada. Their turnover jumped 40%, proving that authenticity and storytelling can drive serious business. The butcher shop is no longer just a local fixture—it’s a brand with global reach.

👨‍👦 A Family Story That Cuts Deep

This isn’t just a viral moment—it’s a legacy in motion. Cédric brings tradition, Benjamin brings tech, and together they show that heritage can thrive in the digital age. Their bond, their banter, and their shared love for the craft remind us that sometimes, the most powerful stories are the ones told at home.

❤️ More Than Meat: The Castaings Are Carving a New Kind of Legacy

What started as a playful post has become a movement—reviving interest in artisanal trades, bridging generations, and proving that authenticity never goes out of style. At Chez Castaing, every slice tells a story, and every post preserves a tradition. In a world chasing trends, they’ve built something timeless: a family brand rooted in respect, craft, and connection.

#PapaOuiFils 🧔‍🍳 #ButcherVibes 🥩 #DigitalTradition 📲 #ArtisanBuzz 🧑‍🍳 #ArcachonStar