Remi Chauveau Notes
Apple and Issey Miyake’s iPhone Pocket collaboration delivers a pleated 3D‑knitted sleeve that blends fashion and technology, sparking admiration for its craftsmanship and criticism over its $229 price tag.
Technology🚀

Apple and Issey Miyake Unite for the iPhone Pocket

10 November 2025
@jasontsay unboxing the iphone pocket 👀 #isseymiyake #apple ♬ original sound - jasontsay

🎶 Koiniochitara (If I Fall in Love) – Crystal Kay’s Timeless Ballad of Vulnerability and Hope

Crystal Kay’s 「恋におちたら | Koiniochitara (If I Fall in Love)」 is a soulful J‑Pop/R&B anthem released in 2005 that became one of her signature hits, blending tender vocals with heartfelt lyrics about the transformative power of love.

The song captures the delicate balance between vulnerability and joy, portraying how falling in love can feel both risky and liberating, a leap into trust and emotional connection.

Its smooth melody and emotional depth resonated widely, earning chart success and cementing Crystal Kay’s reputation as a pioneering voice in Japanese pop. In the context of cultural storytelling, the track symbolizes how personal emotion can be elevated into collective memory, much like design collaborations or civic narratives that turn everyday experiences into shared cultural touchstones.

🎶 🇯🇵 👘 🎤 🍣 🍵 ⛩️ 🍎 📱 💻 🌸 🌟 🎧 🔊 恋におちたら | Koiniochitara (If I Fall in Love) - Crystal Kay



Apple and Issey Miyake have unveiled a bold collaboration: the iPhone Pocket.

This 3D‑knitted pleated sleeve blends fashion with technology, sparking admiration and controversy in equal measure.

🎭 Fashion Meets Tech

The iPhone Pocket is crafted with Issey Miyake’s signature pleats, a hallmark of Japanese avant‑garde design. Apple’s sleek minimalism merges with Miyake’s textile innovation, creating a sleeve that feels more like wearable art than a simple accessory.

💸 Price Sparks Debate

At $229, the sleeve quickly became a lightning rod for online reactions. Admirers praised its craftsmanship and unique design, while critics mocked the price as excessive for what is essentially a phone cover.

🌍 Cultural Fusion

This collaboration symbolizes the meeting of two worlds: Apple’s global tech aura and Miyake’s deep roots in Japanese design tradition. Together, they transform a utilitarian object into a cultural statement that bridges East and West.

🎨 Style vs. Utility

Supporters argue the sleeve elevates everyday tech into fashion, while detractors dismiss it as impractical luxury. The debate highlights the tension between artistry and utility in modern consumer culture.

🔥 Legacy of Collaboration

Whether praised or ridiculed, the iPhone Pocket cements itself as a memorable moment in the ongoing dialogue between fashion and technology. It shows how design partnerships can spark conversation, controversy, and cultural resonance far beyond the product itself.

#TechMeetsFashion 📱👗 #DesignInnovation 🧵✨ #LuxuryDebate 💸🔥 #CulturalFusion 🌍🎨 #StyleStatement 🎭🌟

Techno Tradition

A Piece of Cloth in the Digital Age ✨
The iPhone Pocket collaboration between Apple and Issey Miyake isn’t just about a sleeve — it quietly echoes Miyake’s long‑standing philosophy of “A Piece of Cloth”, his design concept that treats fabric as a living, sculptural medium. By applying 3D knitting to a tech accessory, Miyake’s team essentially extended this philosophy into the digital age, turning a phone cover into a continuation of his textile experiments. What most people don’t realize is that this sleeve is less about protecting an iPhone and more about testing how Miyake’s pleats adapt to new cultural objects — a way of saying that even technology can be folded into the narrative of Japanese fashion heritage.

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