Viator is a global travel platform known for curating unforgettable experiences, from intimate local tours to major bucket‑list adventures. Founded in 1995, it began as one of the earliest online marketplaces dedicated entirely to tours and activities, long before “experiential travel” became a trend. Over the years, Viator has grown into a trusted bridge between curious travelers and passionate local guides around the world.

The company’s strength lies in its vast, carefully vetted network of experience providers, offering everything from food tastings and cultural workshops to outdoor excursions and skip‑the‑line museum access. Viator emphasizes transparency and trust, with verified reviews, flexible booking options, and a user‑friendly platform that helps travelers discover activities tailored to their interests and pace. This approach has made it a go‑to resource for people who want more than transportation and hotels — they want stories, encounters, and memories.

Today, as part of the Tripadvisor family, Viator continues to shape the future of experiential travel, empowering local communities while giving travelers access to authentic, meaningful moments across more than 2,500 destinations. Its mission remains simple: to make exploring the world easier, richer, and more personal by connecting people with the experiences that define a place.