Three girls from Mayo have launched a mobile app called HerdSync that provides a simple means to digitise farm records.

The enterprise came about from a personal farming experience while participating in afterschool programming with the girls-in-STEM charity Teen-Turn.

Teenagers Katie Jennings (15) and Mary Lillibeth Curry-Glynn (16) from Knock and Aoibheann Mangan (18) from Hollymount developed the app HerdSync to record animal and land data from farms as well as to track day-to-day tasks and chores.

The idea for the business came to Katie while she was helping her father with cattle on the farm. When they were trying to record the animal tag numbers, the notebook fell and got wet and dirty. Katie decided there had to be a better way to record the details. The app’s first iteration won Katie first place in the junior category at Technovation Ireland’s Regional Pitch event. From there she entered into Teen-Turn’s Incubator-to-Accelerator activities in 2023 to expand the team and build a business.

HerdSync is now part of Teen-Turn’s Innovators programme, backed by BNY in 2024. Innovators support Teen-Turn student enterprises as they graduate to building and/or scaling their businesses. “BNY are proud supporters of Teen-Turn Innovators, which supports young women in the startup of their own companies to become employers themselves and contribute to resilient economic systems that better their communities,” Paul Kilcullen, CEO of BNY Fund Services Ireland and Country Head.

The girls are currently trialling their app with early adopters but will make it widely available in early 2025. Recently distinguished for Achievement in Innovation from Enterprise Ireland during the Innovation Arena Finals at the National Ploughing Championships, HerdSync is already in daily use on farms in Connacht. Katie explains, “The idea is to empower farmers with informed herd management–to bring data science technology to them–, but without it being time-consuming or complicated, it’s as easy as ‘Digitise. Simplify. Amplify’!”

Teen-Turn, an Irish charity, addresses, in addition to gender equality in the workplace, economic inclusion for girls from areas where higher education is uncommon by providing hands-on practical experience and mentorship in STEM and entrepreneurship through extracurricular learning opportunities.

Teen-Turn Co-Founder, Joanne Dolan, praised the girls’ work. “What Katie, Mary Lillibeth and Aoibheann have produced distinguishes itself from the current market in that it offers an easy-to-use, no frills farm management solution that maintains records in a tidy and centralised way.”

Revolutionise Your Farm with HerdSync: Digitise. Simplify. Amplify

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