Founded in 2012 by Lorenzo Benedetti, Studio Bagel emerged as one of France’s most influential web content production companies. It started as a collective of talented YouTubers and comedians—including figures like Jérôme Niel, Monsieur Poulpe, Ludovik, and Natoo—who aimed to professionalize digital sketch comedy. By focusing on high production values and a sharp, absurdist sense of humor, the studio quickly transitioned from a niche internet project to a major player in the French media landscape.

The collective's rapid success caught the attention of traditional media giants, leading to its acquisition by the Canal+ Group in 2014. This partnership allowed Studio Bagel to bridge the gap between the web and television, producing iconic segments like Le Débarquement and various sketches for Le Grand Journal. This era cemented their reputation for "cool," fast-paced comedy that appealed to a younger demographic that was increasingly moving away from linear TV toward digital platforms.

Today, Studio Bagel continues to operate as a creative powerhouse, evolving alongside the changing digital trends. While the original core members have often moved on to successful solo careers in film and television, the studio remains a vital incubator for new comedic talent and innovative formats. It maintains a strong presence across YouTube and social media, continuing to produce short-form content, series, and collaborations that define the modern French digital aesthetic.