Sasha Rogelberg is a journalist and reporter at Fortune, known for covering retail, business, and the intersection of economics with popular culture. She brings a unique perspective to her reporting, having studied psychology at Bryn Mawr College and worked as a research assistant at the University of Pennsylvania, where she focused on nicotine addiction and tobacco product marketing.

Rogelberg’s career reflects a blend of analytical rigor and cultural curiosity. Before joining Fortune, her work appeared in outlets such as Jewish Exponent, Yahoo Finance, Baltimore Style, and AOL. Her articles often explore themes of business, economics, and personal finance, while also engaging with viral trends, entertainment, and cultural phenomena. This versatility allows her to connect with diverse audiences and highlight how economic forces shape everyday life.

Today, Sasha Rogelberg continues to write for Fortune, producing stories that range from corporate leadership and retail innovation to AI, global trade, and cultural shifts. Her reporting style is data-driven yet accessible, often weaving together insights from policy, technology, and consumer behavior. By combining her background in psychology with her journalistic expertise, she offers readers nuanced perspectives on how business and culture intersect in a rapidly changing world.