Sam Loveridge is a leading voice in gaming journalism, currently serving as Brand Director at GamesRadar+. She has built her career across some of the UK’s most influential media outlets, including TrustedReviews, Digital Spy, and Fandom, before joining GamesRadar in 2017. With an MA in Journalism from Brunel University and a BA in English from Exeter, she combines editorial rigor with a deep passion for video games, shaping coverage that spans console, PC, and gaming hardware.

Over more than a decade, Loveridge has developed a reputation for insightful reviews, features, and industry analysis. As Global Editor-in-Chief of GamesRadar+ from 2019 to 2024, she oversaw the site’s editorial direction, managed a global team, and expanded its reach across platforms. Her work has also appeared in The Guardian, BBC, Empire, and TechRadar, reflecting her versatility and authority in both mainstream and specialist media. She is known for her enthusiasm for open-world RPGs, quirky simulation titles, and beautifully crafted indie games, with favorites including Pokémon, Assassin’s Creed, and The Sims.

Beyond her professional achievements, Loveridge embodies the cultural side of gaming. She has championed the idea that games are not only entertainment but also cultural artifacts that shape identity and community. In her personal life, she enjoys cooking, baking, and growing vegetables — often likened to living her own Stardew Valley. This blend of professional expertise and personal passion has made her a respected figure in the gaming industry, bridging the gap between analytical journalism and the joy of play.