@keiranesdale Social media (Snapchat) just teamed up with AI search engine (Perplexity)… this changes everything. Why? Imagine your DMs, personal snaps, and your internet searches learning from each other? Social media is becoming the newest search engine. Snapchat, X, YouTube, TikTok, Meta: things where all of the eyes are. 👀 This is big. You will see. #Ai #technews #snapchat #perplexity #missai ♬ Little Things - Adrián Berenguer

📡 In Camera, In Platform — When Quiet Truth Meets a $400M Deal

Like Yumi Zouma’s “In Camera”, a song about finally admitting what’s been simmering beneath the surface, Snap’s $400M partnership with Perplexity echoes a similar moment of clarity: Snap acknowledges that its search experience needs renewal, opening its ecosystem to an outside intelligence that can reach 940 million users with real‑time answers. The song’s themes of vulnerability, transition, and letting go of old patterns mirror Snap’s shift from a closed, self‑contained model to a more honest, hybrid architecture, where Perplexity becomes the quiet new voice inside My AI — not replacing it, but revealing what was missing all along.

🎶 🤖🔍📱💬⚡📈🌐💡🧩🚀🔧✨🛰️📊 🔊 In Camera - Yumi Zouma

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A major AI–social media partnership reshapes the future of in‑app discovery.

Snap and Perplexity have signed one of the most significant AI‑search deals in consumer tech. The agreement brings Perplexity’s answer engine directly into Snapchat’s chat interface, touching nearly a billion users worldwide.

📱 Snap Brings Perplexity Into the Heart of Snapchat

Snap announced that Perplexity will pay $400 million in cash and equity to integrate its AI search engine directly into Snapchat’s My AI chatbot. This move gives Perplexity access to more than 940 million users, who will receive real‑time answers inside the app’s chat experience.

🤝 A Strategic Shift Toward AI‑Powered Discovery

The integration marks a major shift in Snap’s product strategy, transforming My AI from a conversational assistant into a hybrid chat‑search layer. The new feature is expected to roll out early next year, embedding Perplexity’s engine into the app’s interface for seamless question‑answering.

📈 Financial Impact and Revenue Outlook

Snap said it will begin recording revenue from the deal in 2026, aligning with the rollout timeline. The announcement arrived alongside Snap’s Q3 2025 earnings, where the company reported $1.51 billion in revenue, a 10% year‑over‑year increase, while narrowing its net loss from $153 million to $104 million.

⭐ Snapchat+ Continues to Grow

Snap also highlighted the momentum of Snapchat+, its subscription tier, which has surpassed 17 million users. The Perplexity integration is expected to enhance the value of the subscription by improving search, discovery, and in‑chat assistance.

🌍 A Deal That Repositions Both Companies

For Perplexity, the partnership is a massive distribution win, placing its AI engine inside one of the world’s most widely used social platforms. For Snap, it’s a bet on AI‑driven engagement, signaling a future where chat, search, and discovery merge into a single, fluid experience.

#AIRewired 🤖 #SnapInnovation 📱 #PerplexitySearch 🔍 #ChatDiscovery 💬 #FutureOfPlatforms 🌙