Pascal Coppens is a renowned sinologist and die-hard China entrepreneur with over 25 years of experience working alongside Chinese innovators. Armed with a degree in Business Engineering from Solvay Business School, Pascal began his career with Alcatel in Shanghai, where he gained invaluable insights into the Chinese business landscape.

Throughout his illustrious career, Pascal has employed, partnered with, and competed against hundreds of Chinese innovators, uncovering patterns that any business person can leverage to seize opportunities in the Chinese innovation arena. His keynotes and business advice provide actionable strategies for turning the Chinese innovation train into a growth engine.

Pascal's deep understanding of Chinese business culture and his expertise in navigating the Chinese market as an entrepreneur selling to Chinese consumers set him apart as a thought leader in the field. Before venturing into software companies in 2004, Pascal explored Silicon Valley at Wind River Systems, gaining exposure to cutting-edge technologies and business practices.

In 2009, Pascal founded Letsface to build the first offline digital community platform for premium brands. In 2016, he co-created Sinnolabs, a China growth accelerator for European innovative SMEs, helping technology companies scale their business into the Chinese market. After 20 years of an international career, Pascal returned to Belgium in 2017 to continue his work with Sinnolabs, supporting Belgium scale-ups entering the Chinese market.