@cnetdotcom The 1,550-square-foot space underscores #Meta is getting serious about creating consumer hardware. #metastore #walkthrough #virtualreality #zuckerberg #oculus ♬ original sound - CNET

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Meta is gearing up to expand its retail footprint, according to internal communications.

The company, known for its dominance in social media and virtual reality, is now setting its sights on brick-and-mortar stores to showcase its hardware products, including Meta Quest VR headsets and Ray-Ban Meta smart glasses.

📢 A Move Inspired by Apple?

Meta currently operates just one retail space—the Meta Store in Burlingame, California, which opened in 2022. However, the company is reportedly planning to hire retail employees and open more stores, potentially mirroring Apple's successful retail strategy.

🔎 Why Physical Stores?

The expansion could help Meta boost sales of its hardware products, particularly its smart glasses, which sold over 1 million units last year. CEO Mark Zuckerberg acknowledged that while this was a "great start," it wasn’t enough to significantly impact the business. He hinted that 2025 would be a crucial year to determine whether AI-powered smart glasses could become a major computing platform.

🚀 What’s Next?

While details on the number of stores and their locations remain unclear, Meta has already experimented with retail by launching a pop-up store, Meta Lab, in Los Angeles last year. The company is also planning to introduce half a dozen new AI-powered wearables this year.

With competition heating up—especially from Apple and OpenAI—Meta’s retail expansion could be a game-changer in the tech industry. Will Meta’s stores become the next big retail experience? Only time will tell ⏳

#MetaRetail 🏬 #AIWearables 🤖👓 #TechExpansion 🚀 #FutureOfShopping 🛍️ #SmartGlassesRevolution 🔮