Liik Media is a creative platform that explores the vibrant intersections of music, cinema, art, sport, and humor through dynamic video formats. Positioned as a fresh voice in PopMed culture—a blend of pop culture and Mediterranean influences—Liik offers a new lens on contemporary expression, especially from African and Mediterranean perspectives.

Their content often highlights emerging talent, cultural movements, and social narratives, using storytelling that’s visually rich and emotionally resonant. Whether it’s spotlighting underground artists or unpacking cultural trends, Liik Media is shaping a new kind of media experience—one that’s bold, inclusive, and unapologetically creative.

Liik Media was launched in France in 2023 by Rachid Arhab and Guillaume Pfister as a 100% digital platform dedicated to celebrating PopMed culture—a fusion of pop and Mediterranean influences. It’s designed to resonate with youth across both shores of the Mediterranean, including audiences in France, Algeria, Morocco, and Tunisia, where it has quickly gained traction with millions of views on social media.

The project reflects Arhab’s long-standing dream of creating a Franco-Algerian cultural bridge, positioning Liik not just as a media outlet, but as a movement that amplifies Mediterranean voices in music, cinema, sport, and humor.