Remi Chauveau Notes
A rebellious rice ball in Paris—SAMOURÏCE’s El Mordjene Onigiri fuses Algerian nostalgia with Japanese tradition, turning banned sweetness into a bold culinary statement.
Food🍔

🍙🇫🇷✨ El Mordjene Onigiri: A Sweet Fusion That’s Stirring Paris 🇩🇿🇯🇵

22 July 2025
@samouricefrance L’onigiri ElMordjene en exclusivité mondiale 🇩🇿x🇯🇵 #onigiri #viral #poissondavril #humour ♬ Partir loin (feat. Taliani) - 113

🎧🍙 As Reda Taliani’s voice drifts through a smoky Paris evening, the pulse of “Partir Loin” echoes across tiled walls and manga prints. You step into SAMOURÏCE not just hungry, but curious—drawn by whispers of a sweet rebellion folded in rice.

Here, the El Mordjene Onigiri waits like a secret. Wrapped in nori but loud in spirit, it’s comfort food with a cause: smuggling Algerian nostalgia into Japanese tradition. Each bite tastes like memory. Like forbidden flavor. Like leaving home while never letting it go.

This isn't fusion. It's a cultural remix. And you’re already dancing to it.

🎶 🎤🥘🧆🍵🧿🐪🗼🇩🇿🇯🇵🍙🌍🤝 🔊 Partir loin - 113 (feat. Taliani)



In the heart of Paris, where culinary tradition meets bold experimentation, one rice ball is stealing the spotlight—and hearts.

Introducing the El Mordjene Onigiri, a world-exclusive creation from SAMOURÏCE, filled with the viral Algerian hazelnut cream spread that’s been making waves across Europe.

🌍 A Bite of Algeria Wrapped in Japan

This isn’t your typical onigiri. Instead of tuna or pickled plum, it’s packed with El Mordjene—the intensely nutty, chocolatey spread from Algeria that’s been compared to Kinder Bueno cream. The result? A fusion that’s unexpected, indulgent, and deeply satisfying.

SAMOURÏCE, known for its manga-inspired menu and kawaii-style rice balls, has once again pushed the boundaries of flavor and identity. El Mordjene Onigiri is a celebration of cross-cultural creativity, where comfort food becomes a canvas.

🎭 From Viral Spread to Culinary Statement

El Mordjene’s rise to fame wasn’t just about taste—it was a social media phenomenon. Despite being banned from EU shelves due to import regulations, its popularity only grew, with fans clamoring for a taste of the spread that challenged Nutella’s reign3.

Now, SAMOURÏCE has turned that buzz into a bite-sized experience. It’s cheeky, it’s clever, and it’s delicious.

📍 Where to Try It

You’ll find this sweet sensation at SAMOURÏCE, located at 19 rue de l’Aqueduc, 75010 Paris. It’s a cozy spot where bubble tea, mochi, and manga-themed dishes come together in a joyful culinary playground.

🍫 #ForbiddenFlavor 🍙 #FusionRevolution 🇩🇿 #AlgerianDream 🎌 #KawaiiCreation 📍 #ParisPopBite

Brainy's Kawaii Rebellion

🍙 Forbidden Fusion: The Subversive Power of El Mordjene Onigiri
Here’s a tasty little secret that even fans of the El Mordjene Onigiri might not know: SAMOURÏCE didn’t just create a dessert—it sparked a quiet culinary rebellion. By using El Mordjene, a spread banned from EU shelves, SAMOURÏCE is subtly challenging food import norms while celebrating diasporic nostalgia. This isn’t just fusion—it’s defiance wrapped in rice. The onigiri becomes a symbol of cultural pride and underground popularity, giving Algerian expats and curious Parisians alike a taste of something they technically shouldn’t have access to. And here’s the kicker: SAMOURÏCE’s playful, manga-themed aesthetic isn’t just for show. It’s a deliberate strategy to attract younger audiences who are more open to global mashups and viral trends. The El Mordjene Onigiri isn’t just a snack—it’s a statement.

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