Remi Chauveau Notes

Bonne Maman



www.bonne-maman.com
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Founded in 1971 by Jean Gervoson and Pierre Roche-Bayard in the small village of Biars-sur-Cère, France, Bonne Maman was born from a simple, traditional idea: using surplus fruit from the family orchard to create high-quality preserves. The name "Bonne Maman" is a French term of endearment for "Grandmother," evoking a sense of home-cooked nostalgia. From its inception, the brand established a world-famous visual identity with its faceted glass jars, handwritten-style labels, and the signature red-and-white gingham (vichy) lids that remain unchanged today.

The brand’s success is rooted in its "homemade" philosophy, using only natural ingredients without artificial colors or preservatives. This premium positioning allowed Bonne Maman to quickly dominate the French market before expanding globally. Over the decades, the company successfully diversified its catalog beyond jams, moving into biscuits, cakes, and chilled desserts, all while maintaining the same aesthetic codes and high-quality standards that built its reputation.

Today, Bonne Maman is the flagship brand of the Andros Group, a family-owned multinational that remains famously private about its operations despite its massive global reach. Sold in over 120 countries, the brand has become a global ambassador for French art de vivre. While staying true to its rural roots, the company continues to evolve, introducing organic and low-sugar ranges to meet modern health and sustainability demands without losing the timeless charm of its original recipes.