B SMART 4Change is a dynamic platform dedicated to fostering innovation and transformation in the business world. It emerged from the merger of the B SMART television channel and the 4Change initiative, both acquired by Groupe Ficade. As the first television channel focused on business and its transformations, B SMART 4Change amplifies the voices of leaders, entrepreneurs, and innovators who drive progress in their industries. The channel emphasizes the role of businesses as engines of societal change, showcasing sustainable practices, leadership, and groundbreaking ideas. By connecting decision-makers and highlighting success stories, B SMART 4Change inspires professionals to embrace bold initiatives and contribute to a more resilient and forward-thinking society